sweetgreen
01

sweetgreen is a destination for simple, seasonal, healthy food. sweetgreen believes the choices they make about what people eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment. sweetgreen cooks from scratch, and builds a transparent supply network and the community of people who support real food. 

Concept
02

What is the big difference between organic and nonorganic?. Freshness is the answer. Organic ingredients are not polluted by toxic agricultural pesticides.

sweetgreen serves this freshness to customers.

Style Frame
03

How to convey the idea of freshness to customers? My main story theme is “Farm to Table.” Deliver fresh vegetables from farms to customers directly. Eat fresh vegetables!